Grounded guides on generative engine optimization: what's real, what's cited research, and what's honestly still unknown. No invented stats, no guaranteed formulas.
What GEO is, how it differs from SEO, why it exists, and what's actually in your control today.
What a rank tracker measures vs. what an AI citation checker measures, and where the two genuinely overlap.
Honest, practical tactics — and a clear-eyed look at what nobody can actually guarantee.
What a realistic AI buyer question looks like, and why testing one prompt isn't enough.
How location-qualified AI answers work, grounded in real local-SEO research.
What schema.org markup actually does for AI crawlers, versus unproven SEO folklore.
What the real usage and zero-click data says about how buyers research now — and what it doesn't.
What's publicly documented — and what's genuinely not knowable from outside the model provider.
A practical, prioritized checklist — starting with knowing your baseline, not chasing tactics.
From manual spot-checking to free tools to paid GEO-monitoring platforms — a neutral overview.