Semrush sells its AI Visibility Toolkit at $99 a month per user, with daily prompt tracking on ChatGPT and Google’s AI Mode beside the SEO data many teams already pay for. Mentioned is free to start, runs Claude, ChatGPT and Gemini on us, and ranks what to fix first. Here’s what each one publishes.
| Compared on | Mentioned | Semrush AI Visibility Toolkit |
|---|---|---|
| Free option | Free plan, no card: 5 tracked queries weekly, 3 checks on us | No free trial, per Semrush’s own knowledge base |
| Entry plan | Starter, $39/mo: 20 tracked queries, 60 checks a month | $99/mo per user: 1 project, 25 prompts in Prompt Tracking |
| Higher plans | Pro $129/mo: 60 queries, all 6 models per check. Agency $399/mo: 200 queries | +50 prompts for $60/mo; extra Brand Performance domain $99/mo. Semrush One bundles raise tracking to 50, 100 or 200 prompts |
| What you track | Tracked queries: one brand and category, five locked buyer questions each | Prompts you choose, plus an AI Visibility Score benchmarked against competitors |
| AI assistants | Checks: Claude, ChatGPT and Gemini on our keys; DeepSeek, Llama 3.3 and Perplexity on your API key. Tracked queries: Claude and Gemini on our keys | Prompt Tracking and Brand Performance: ChatGPT and Google AI Mode |
| Google AI Overviews and Copilot | Not covered | Google AI Mode is covered; AI Overviews and Copilot aren’t named for prompt tracking |
| How often | Weekly; daily for 3 queries on Pro and 10 on Agency, or on your own key | Prompt Tracking daily; Brand Performance weekly |
| Seats | Shared workspaces on Pro and Agency | One license per user; each extra teammate is another $99/mo |
| What to fix | Actions: findings ranked by answers at stake, each with a playbook of usual fixes | AI-generated recommendations in Brand Performance; AI crawler issues in Site Audit |
| Search data alongside | Search Console and GA4, read-only | Prompt Research with volume, difficulty and intent; the rest of Semrush if you subscribe to it |
Sources: Semrush’s knowledge base article on the AI Visibility Toolkit and mentioned.at/pricing, read October 28, 2026. Semrush names ChatGPT and Google’s AI Mode for Prompt Tracking and Brand Performance; it does not list the platforms behind every report.
Semrush licenses the toolkit per user: each teammate who needs it is another $99 a month. Mentioned prices by tracked queries, and Pro and Agency include shared workspaces. For a marketing team of three, at list prices on October 28, 2026:
That ignores everything else in Semrush. If your team already lives in its SEO Toolkit, the AI data sitting next to your keyword research may be worth the difference.
Semrush’s toolkit fits an SEO team already on Semrush that wants ChatGPT and AI Mode tracking next to its keyword data, for one or two users. Mentioned fits a B2B marketing team that wants to start free, needs Claude and Gemini as well as ChatGPT, and wants the whole team in one workspace with the next fix ranked for it.
Semrush’s knowledge base listed it at $99 a month on October 28, 2026, for one project and one Brand Performance domain, with 25 prompts in Prompt Tracking. Each additional user needs a $99 license, 50 more prompts cost $60 a month, and there is no free trial.
Semrush names ChatGPT and Google’s AI Mode for Prompt Tracking and Brand Performance. Its knowledge base doesn’t list the platforms behind every report. Mentioned asks Claude, ChatGPT and Gemini on our keys, and DeepSeek, Llama 3.3 and Perplexity on yours.
Mentioned has a free plan rather than a trial: 5 tracked queries, each five buyer questions, asked weekly on Claude and Gemini on our keys, plus 3 checks on us. It doesn’t read Google’s AI Mode, which Semrush does.
No. Semrush sells it as its own subscription. It can also be added to an annual SEO Toolkit plan, or bought as part of the Semrush One bundle, which raises the prompt tracking limit.
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